McDonaldland is a 1992 platform game developed and published by Virgin Interactive. It was initially released for the Nintendo Entertainment System in February 1992 in North America, and by Ocean Software in May 1993 in Europe. As a licensed product for the McDonald's fast food franchise, the game occasionally features the various logos and characters from McDonald's restaurant signage and television advertisements, for the purposes of plot advancement and power-ups. It stars two children who venture into the fantasy world of McDonaldland in order to return Ronald McDonald's magical bag, which has been stolen by the Hamburglar.